I am Anabel, a Product Designer from Berlin. 

About me

I'm a systems-oriented Product Designer with several years of experience, specializing in turning complex enterprise systems into intuitive, scalable products. I work end-to-end across the full design process, from discovery and research to final handover, collaborating closely with engineers, product owners, and stakeholders to make sure we always build with the user at the center.

My background in Business Psychology and Marketing gives me a naturally broad perspective. I don't just think about usability. I think about adoption, business impact, and strategic value. That combination shapes how I approach every problem I work on.

Before moving into design, I worked at Google in the Ads ecosystem, supporting high-potential startups with growth strategies across the DACH region. That experience gave me a solid understanding of advertiser needs and what it means to work within a large, cross-functional tech environment that still influences how I work today.

When I'm not designing, you'll find me on the yoga mat, traveling, or exploring new cities and cultures that keep me curious and inspired.